A project to understand and completely redefine Danfoss' online strategy. Danfoss had more than 350 websites across many countries and industries. Our challenge was to bring these together in a smart, cohesive, and scalable way.
Strategy User research Product design
1 × design director 1 × project manager 1 × strategist 4 × designers 14 × engineers
There were three clear phases of the project that I worked on. The first phase was about understanding Danfoss as a business and the challenges they face. The team for this phase was strategy heavy. I led the visual design for this phase. It was my role to make sure our strategic insight was translated through to our design process. Producing outputs to help communicate our thinking with Danfoss stakeholders.
We ran 30 user interviews with Danfoss stakeholders, best practice research, and analysis of the 350+ websites. The outputs for this phase were four key personas, a current journey map, three ideal journey maps, a revised information architecture, and a design proof of concept.