Brine takeaway
Overview
I took part in Net Magazine’s monthly Design Challenge. The brief was to design a site for a made-up fast-food business. This regular feature puts three designers to the test — to get an inside look at their design process.
My contribution
Concept Branding User interface
The team
Year
2015
![A look at the BHA website.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f05ca5337a02_5_Brine.jpg)
Process
Inspired by the lack of fresh, good quality, and affordable seafood around London. The concept of Brine is simple — an independent takeaway with a focus on sustainable, incredibly fresh, and great-quality seafood.
All seafood is Marine Conservation Society (MCS) certified — so you know exactly where the fish has been sourced from and that it’s planet-friendly. With so few restaurants and takeaways following MCS standards, it is hard for people to do anything other than consume unsustainable produce. Brine aims to address this problem.
This was a challenge for a fictitious restaurant — so I was able to have some fun with the visuals. I wasn't limited by an existing brand or guidelines. The brand is based on a powerful, primary colour palette — to reflect the back-to-basics nature of Brine's sustainable seafood.
The layout is a dynamic wall of content — giving people a variety of information in digestible chunks. I wanted to emphasise the natural, good quality ingredients — so I brought photos of the raw products into the content tiles.
![Early sketches and discovery work.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f04063337a63_6_Brine.jpg)
![A look at the Brine website and logo.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f038e4337a08_1_Brine.jpg)
![The Brine logo on a different colour backgrounds.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f07d31337a19_2_Brine.jpg)
![Showing a few features of the Brine website.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f0b437337a06_3_Brine.jpg)
![The printed magazine featuring my design.](https://assets-global.website-files.com/6369b9e8e696f09233337950/6369b9e8e696f0b3353379f7_4_Brine.jpg)